Archives for 2014

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Mobile Use And The New Customer Experience

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Future of Loyalty Programs

Why would I download an app from my local bar, restaurant or hairstylist? Sure, people might want to see what time you are open or where you are, but the information will be available from a company’s Web site, even if it is not optimized for mobile....
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The Truth About Customer Experience

 Enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to...
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How to build an enduring customer relationship through mobile

As consumers continue to adopt various types of digital media, it is imperative that marketers take an analytical approach to incorporating mobile marketing into their customer strategies. Consumer data and analytics should be at the core of aligning...
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Shopper sentiment how consumers feel about shopping in-store, online, and via mobile

Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Read the full article here:
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Mobile advertising’s top data: location, location, location

The ability to reach consumers where they are at a particular time is useful for merchant coupon targeting, geo-conquesting, weather-related sales creative, event takeovers and more. This ‘here now’ approach allows an advertiser to find a consumer...
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