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Archives for Mar,2014

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Shopper sentiment how consumers feel about shopping in-store, online, and via mobile

Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Read the full article here: http://www.nielsen.com/us/en/insights/news/2012/shopper-sentiment-how-consumers-feel-about-shopping-in-store-online-and-via-mobile.html
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Mobile advertising’s top data: location, location, location

The ability to reach consumers where they are at a particular time is useful for merchant coupon targeting, geo-conquesting, weather-related sales creative, event takeovers and more. This ‘here now’ approach allows an advertiser to find a consumer...
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