Shopper sentiment how consumers feel about shopping in-store, online, and via mobile
Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Read the full article here: http://www.nielsen.com/us/en/insights/news/2012/shopper-sentiment-how-consumers-feel-about-shopping-in-store-online-and-via-mobile.html