Future of Loyalty Programs

Why would I download an app from my local bar, restaurant or hairstylist? Sure, people might want to see what time you are open or where you are, but the information will be available from a company’s Web site, even if it is not optimized for mobile....
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How to build an enduring customer relationship through mobile

As consumers continue to adopt various types of digital media, it is imperative that marketers take an analytical approach to incorporating mobile marketing into their customer strategies. Consumer data and analytics should be at the core of aligning...
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