Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Read the full article here: http://www.nielsen.com/us/en/insights/news/2012/shopper-sentiment-how-consumers-feel-about-shopping-in-store-online-and-via-mobile.html
Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and...