How Social Media and Mobile Technology Impact the Customer Service

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Mobile advertising’s top data: location, location, location

The ability to reach consumers where they are at a particular time is useful for merchant coupon targeting, geo-conquesting, weather-related sales creative, event takeovers and more. This ‘here now’ approach allows an advertiser to find a consumer...
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Emerging trends in mobile and what they mean for your business

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones...
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