Technology

The ability to reach consumers where they are at a particular time is useful for merchant coupon targeting, geo-conquesting, weather-related sales creative, event takeovers and more. This ‘here now’ approach allows an advertiser to find a consumer...

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones...